and here's why every investor in 2026 has to do it, for reasons completely different from SEO. Added llms.txt, opened robots.txt to 6 more AI bots (Applebot-Extended, OAI-SearchBot, CCBot, anthropic-ai, Meta-ExternalAgent, Bytespider), added FAQPage JSON-LD. 2026 Q1 data: 37% of "expert-judgment" queries shifted from Google to ChatGPT/Perplexity/Claude. SEO optimizes ranking; GEO optimizes "being cited as a source." Knowledge-and-judgment-based industries (investors, analysts, consultants, lawyers, doctors) will reprice on an "AI visibility premium / discount" next year. In the SEO era, not optimizing meant a lower rank; in the GEO era, not optimizing means total absence from LLM answers.